How to price second-hand items so they actually sell

By the Selutiq team · Updated

Short answer

Find three or four listings of the same item in similar condition, note the prices, and set your asking price just below the middle if you want it sold within a week. Decide your lowest acceptable price before anyone messages you, and keep it to yourself. If nothing sells after a week, drop the price by about 10 percent.

The five-step method

  1. Identify it exactly. Brand, model, year, size or storage. Buyers search for exact names, and the price depends on them.
  2. Find comparables. Search marketplaces for the same item in similar condition. Asking prices are higher than selling prices, so treat them as a ceiling.
  3. Adjust for condition and extras. Visible wear lowers the price; the box, receipt, warranty or accessories raise it.
  4. Pick a strategy. To sell fast, price just below the cheapest similar listing. For the best price, price in the middle and be patient.
  5. Set your lowest price. Decide the lowest offer you'd accept, and leave room for haggling between it and your asking price.

Negotiating without losing your patience

Selutiq does this part for you: it suggests an asking price and a lowest price with a one-line reason, then negotiates with buyers without ever revealing or going below your lowest price.

When to drop the price

If an item gets views but no messages after a week, the price is the problem. Lower it by around 10 percent, refresh the listing, and try again. If it gets no views, the title or photos are the problem.

Frequently asked questions

How much should I sell my used item for?

Look at what the same item in similar condition is listed for, treat those prices as a ceiling, and price just below the middle to sell within a week.

How do I find out what my second-hand item is worth?

Search for the exact model on marketplaces and compare condition and included accessories. For phones and electronics, a trade-in quote gives you a useful floor.

Should I set a lowest price before selling?

Yes. Decide the lowest offer you'd accept before anyone messages you and don't share it; it makes haggling quicker and stops you underselling.

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